Co-opetition - how to maintain essential partnerships with the likes of Microsoft, Google and Slack, while at the same time aiming to supplant them as the go-to platform for team collaboration?.Credibility - how to persuade CIOs that Dropbox is not the consumer tool they thought it was, and see it as an enterprise tool?.

Adoption - how to ensure users understand how to use the product effectively?.

But when I met Houston I had three questions front-of-mind about the challenges Dropbox will face in bringing it to market: My first impressions are therefore positive - this has the potential to make a huge impact. This is step one of a very long journey - in many ways, a new beginning for us.Īt first glance, the new product conforms very closely to the collaborative canvas that I mapped out a couple of years ago as the ideal framework for teamwork in the digital enterprise. It's 'a big opportunity,' he says, but also a new departure: I sat down with Dropbox CEO Drew Houston for an exclusive diginomica interview in the company's San Francisco headquarters earlier this week to find out more about this big step in Dropbox's evolution.

Now Dropbox is taking on a much bigger challenge - helping us keep our work in sync across all the digital teams we're a part of. Many of us are familiar with Dropbox as a convenient way of keeping files in sync across the multiple devices we use in our digital lives.

Drew created dropbox